Association of Fitness Studios

Starting Your Own Business - What it Takes to Launch a Successful Studio/Gym

This learning path is intended to provide you with a comprehensive understanding of what is required to bring a fitness studio/gym concept or vision to reality. 

Opening a fitness business; requires more than just a vision, or concept; it requires careful planning and execution. The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.    

This learning path is comprised of four distinct courses, each designed to provide valuable content and insight that will assist fitness entrepreneurs bring their vision to life. These four courses are

  • Creating a Strategic Business Plan and Financial Pro Forma
  • Making the Entrepreneurial Leap and then Selecting the Appropriate Legal Business Structure and Raising Start-Up Capital
  • Studio Development – Site Location, Leasing, Design and Construction and Equipment Selection
  • Pre-Opening Marketing and Operations