Association of Fitness Studios

The Essentials of Sales, Marketing and Branding

This learning path is intended to provide you with a comprehensive understanding of what it takes to build a unique and differentiated studio value proposition, then market and sell it to the community.

Before you can market your business to consumers, it’s imperative to establish a value proposition, or brand promise that sets your business apart from the competition. Once this is accomplished, then the next step is to create a marketing strategy that reaches the right audience with the right message; not such an easy process into today’s hyper-competitive studio marketplace. Finally, once the story is out, it has to drive purchase intent, a process that often requires a highly personal touch.

This path is comprised of four distinct courses, each designed to provide valuable content that will assist studio professionals craft their story and tell it to the marketplace.   These four courses are:

  • Creating a Differentiated Brand Promise and Positioning
  • Marketing – What it Is, How to Use It, and Strategies that Work
  • Digital Marketing Savvy – Using Technology to Grow Your Business
  • Sales, Sales Management and the Role of Relationship Selling